Account-Based Marketing: How to Target and Engage the Companies That Will Grow Your Revenue, Hardcover/Chris Golec

Description Account-Based Marketing is changing the discipline of marketing–Why? Business-to-business (B2B) companies spend $40 Billion on marketing each year, and they embrace tech-driven innovations, yet the traditional model for lead generation has not changed for decades. Why? In addition to the techniques being outdated, they create friction and distrust between marketing and sales teams. ABM has quickly gained traction with leading B2B companies because it aligns sales and marketing teams around the accounts that will have the most business impact. Instead of chasing a large volume of lower-quality, generic leads, ABM helps sales and marketing professionals coordinate their efforts against a specific set of target accounts. Despite the clear advantages of ABM, there continues to be much confusion around just how to implement it. Written by the leaders behind the successful marketing firm Demandbase, Account-Based Marketing explains how to execute a world-class ABM strategy from start to finish. Find out exactly how highly successful B2B companies are using Account-Based Marketing to grow their customer base Develop an effective strategy to adapt ABM principles for your own organization with its own unique needs Integrate your sales and marketing processes into an efficient, cohesive workflow Locate and attract the ideal clients for your business to increase revenue and open up new opportunities From building the right target account list and understanding the impact of ABM on marketing programs, to selling ABM within an organization and finding budget for the strategy, you’ll find it all in this authoritative guide. About the Author Chris Golec (www.demandbase.com, Chicago, IL) the founder and CEO of Demandbase, a leader in the white-hot Account-Based Marketing space. Demandbase makes it possible for businesses to deliver personalized ads to people at specific companies across the web, and then help tailor the messages on their website to convert these companies to customers. Peter Isaacson (www.demandbase.com; San Francisco, CA) is the CMO of Demandbase, and has deep experience with international marketing across Europe and Asia. Jessica Fewless (www.demandbase.com; San Francisco, CA) is the Vice President at Demandbase and played a key role in executing Demandbase’s Account Based Marketing strategy. Jessica has worked with organizations to build, hone, and measure the success of their ABM strategies, from building the right target account list and understanding the impact of ABM on marketing programs, to selling ABM within an organization and finding budget for the strategy.

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Account-Based Marketing: How to Target and Engage the Companies That Will Grow Your Revenue, Hardcover/Chris Golec

Description Account-Based Marketing is changing the discipline of marketing–Why? Business-to-business (B2B) companies spend $40 Billion on marketing each year, and they embrace tech-driven innovations, yet the traditional model for lead generation has not changed for decades. Why? In addition to the techniques being outdated, they create friction and distrust between marketing and sales teams. ABM has quickly gained traction with leading B2B companies because it aligns sales and marketing teams around the accounts that will have the most business impact. Instead of chasing a large volume of lower-quality, generic leads, ABM helps sales and marketing professionals coordinate their efforts against a specific set of target accounts. Despite the clear advantages of ABM, there continues to be much confusion around just how to implement it. Written by the leaders behind the successful marketing firm Demandbase, Account-Based Marketing explains how to execute a world-class ABM strategy from start to finish. Find out exactly how highly successful B2B companies are using Account-Based Marketing to grow their customer base Develop an effective strategy to adapt ABM principles for your own organization with its own unique needs Integrate your sales and marketing processes into an efficient, cohesive workflow Locate and attract the ideal clients for your business to increase revenue and open up new opportunities From building the right target account list and understanding the impact of ABM on marketing programs, to selling ABM within an organization and finding budget for the strategy, you’ll find it all in this authoritative guide. About the Author Chris Golec (www.demandbase.com, Chicago, IL) the founder and CEO of Demandbase, a leader in the white-hot Account-Based Marketing space. Demandbase makes it possible for businesses to deliver personalized ads to people at specific companies across the web, and then help tailor the messages on their website to convert these companies to customers. Peter Isaacson (www.demandbase.com; San Francisco, CA) is the CMO of Demandbase, and has deep experience with international marketing across Europe and Asia. Jessica Fewless (www.demandbase.com; San Francisco, CA) is the Vice President at Demandbase and played a key role in executing Demandbase’s Account Based Marketing strategy. Jessica has worked with organizations to build, hone, and measure the success of their ABM strategies, from building the right target account list and understanding the impact of ABM on marketing programs, to selling ABM within an organization and finding budget for the strategy.

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Plata produselor

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-plata cu card bancar debit sau credit intr-un mediu securizat 3DSecure prin procesatorul de plati electronice EuPlatesc.ro. Nu se percepe nici un comision.

-in sistem ramburs (marfa trimisa va fi platita in momentul primirii coletului)
Plate se efectueaza la ridicarea coletului, in oficiul postal sau la curier. Valoarea taxelor de expediere se adauga la valoarea rambursului;

-prin OP pe baza unei facturi proforme eliberata

-plata in rate la una din bancile partenere:

Alpha Bank – optiune 2-12 rate fara dobanda;

BRD Finance – optiune 1, 3, 4, 5, 6rate fara dobanda;

Banca Transilvania – optiune 2, 3 ,4 rate fara dobanda;

First Bank – optiune 2-9 rate fara dobanda;

Garanti Bank – optiune 2-6 rate fara dobanda.

Livrare

Produsele comandate se livreaza in toata tara, utilizând modalitatea si termenul de livrare alese de dumneavoastra la efectuarea comenzii. Coletul cu produsele pe care le-ati ales poate fi expediat prin curierat rapid. Coletele se expediaza prin Urgent-Cargus sau nemo Express.

Termenul de livrare este de 24 h-48 h (din momentul expedierii) in mod exceptional pot exista intarzieri de cateva zile cauzate de motive care tin exclusiv de firmele de curierat, taxa este 18.95 lei/colet cu exceptia promotiilor cand beneficiati de transport gratuit la anumite sume minime de achizitii. Pretul este final si include taxa de ramburs.

Nu se percep KM suplimentari, livrarea la pretul fix de 18.95 ron este disponibila pe intreg teritoriul tarii. Desi nu garantam acest lucru, incercam sa expediem majoritatea comenzilor plasate pana la ora 14:00 in aceeasi zi de luni pana vineri iar comenzile primite dupa ora 14 in urmatoarea zi lucratoare.

Intarzieri in expedierea comenzilor pot aparea atunci cand acestea nu sunt confirmate de catre client, nu sunt suficiente produse pe stoc sau capacitatea de procesare nu este suficienta datorita unui volum neasteptat de mare de comenzi.

Pentru livrările efectuate prin servicii de curierat, termenele de livrare pot fi depășite în funcție de încărcarea curierilor parteneri in perioada COVID-19 sau sarbatori precum Black Friday, Sărbători de Crăciun, Revelion, de Paște, 1 Iunie, 1 Decembrie, 1 Martie, 8 Martie etc.

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