Ad Serving Technology: Understand the Marketing Revelation That Commercialized the Internet, Paperback/Gregory Cristal

Understand the marketing revelation that commercialized the Internet. Ad Serving provides a commercial infrastructure to the internet, spanning all sites, and touching all users, all the time. Ad Serving gives marketers the ability to deliver and measure their ads for exceptionally low cost, revealing the true value of the ad space they pay for. Utilizing cookie and page-level analysis, marketers can build vast pools of pseudonymous data about websites, ads and the users that encounter them. This data, and the trusted publisher-independent methodology for measurement, secures investment for Publishers. The counting, tracking and the delivery of ads to enable this data takes place at massive scale. The processes and systems behind data collection are complex, and marketers are expected to learn how to use them as the industry grows; applying this knowledge to their new roles in Digital Advertising. Many undertake this challenge, unaware of the complexity that lies ahead. The learning resources are few and far between. This book satisfies an intermediate-level of tuition to Ad Serving Technology, illustrating how and why Advertisers continue to grow their ad spend in the planet’s favorite new media channel. Topics covered includes: Introduction to Digital Advertising, Introduction to Ad Serving technologies, Campaign Setup in the Ad Server by Channel – Standard Display, Rich Media, Instream Video, SEO, Paid Search, Affiliate, Email and Social. This book also covers Conversions, Attribution, Retargeting, Optimization Strategies, Adserver Reporting, Adserver Analytics, Privacy technology and an Introduction to Programmatic including DSPs, SSPs, DMPs, ATD’s, ITD’s and RTB. About the Author: Gregory Cristal is an expert consultant in third party ad serving, cross channel ad delivery (including TV) and tracking technologies, working in the industry of digital advertising since 2004. His previous employers include Yahoo!, Travelocity, i-level, Microsoft and DG/Mediamind. His expertise in technology and market coverage extends from origins in UK specific, to EMEA and with a global expertise from 2012 onward. He currently works for DG/Mediamind as Director of Global Accounts but writing and authored opinion remains his own and does not represent the opinion of his employing organization. Further information can be found on LinkedIn or http: //cristalconsultancygroup.com

Descriere

Ad Serving Technology: Understand the Marketing Revelation That Commercialized the Internet, Paperback/Gregory Cristal

Understand the marketing revelation that commercialized the Internet. Ad Serving provides a commercial infrastructure to the internet, spanning all sites, and touching all users, all the time. Ad Serving gives marketers the ability to deliver and measure their ads for exceptionally low cost, revealing the true value of the ad space they pay for. Utilizing cookie and page-level analysis, marketers can build vast pools of pseudonymous data about websites, ads and the users that encounter them. This data, and the trusted publisher-independent methodology for measurement, secures investment for Publishers. The counting, tracking and the delivery of ads to enable this data takes place at massive scale. The processes and systems behind data collection are complex, and marketers are expected to learn how to use them as the industry grows; applying this knowledge to their new roles in Digital Advertising. Many undertake this challenge, unaware of the complexity that lies ahead. The learning resources are few and far between. This book satisfies an intermediate-level of tuition to Ad Serving Technology, illustrating how and why Advertisers continue to grow their ad spend in the planet’s favorite new media channel. Topics covered includes: Introduction to Digital Advertising, Introduction to Ad Serving technologies, Campaign Setup in the Ad Server by Channel – Standard Display, Rich Media, Instream Video, SEO, Paid Search, Affiliate, Email and Social. This book also covers Conversions, Attribution, Retargeting, Optimization Strategies, Adserver Reporting, Adserver Analytics, Privacy technology and an Introduction to Programmatic including DSPs, SSPs, DMPs, ATD’s, ITD’s and RTB. About the Author: Gregory Cristal is an expert consultant in third party ad serving, cross channel ad delivery (including TV) and tracking technologies, working in the industry of digital advertising since 2004. His previous employers include Yahoo!, Travelocity, i-level, Microsoft and DG/Mediamind. His expertise in technology and market coverage extends from origins in UK specific, to EMEA and with a global expertise from 2012 onward. He currently works for DG/Mediamind as Director of Global Accounts but writing and authored opinion remains his own and does not represent the opinion of his employing organization. Further information can be found on LinkedIn or http: //cristalconsultancygroup.com

Livrare si plata Ad Serving Technology: Understand the Marketing Revelation That Commercialized the Internet, Paperback/Gregory Cristal

Plata produselor

Pentru plata produselor comandate, dupa ce ati dat click pe “adauga in cos” aveti la dispozitie urmatoarele posibilitati de plata:

-plata cu card bancar debit sau credit intr-un mediu securizat 3DSecure prin procesatorul de plati electronice EuPlatesc.ro. Nu se percepe nici un comision.

-in sistem ramburs (marfa trimisa va fi platita in momentul primirii coletului)
Plate se efectueaza la ridicarea coletului, in oficiul postal sau la curier. Valoarea taxelor de expediere se adauga la valoarea rambursului;

-prin OP pe baza unei facturi proforme eliberata

-plata in rate la una din bancile partenere:

Alpha Bank – optiune 2-12 rate fara dobanda;

BRD Finance – optiune 1, 3, 4, 5, 6rate fara dobanda;

Banca Transilvania – optiune 2, 3 ,4 rate fara dobanda;

First Bank – optiune 2-9 rate fara dobanda;

Garanti Bank – optiune 2-6 rate fara dobanda.

Livrare

Produsele comandate se livreaza in toata tara, utilizând modalitatea si termenul de livrare alese de dumneavoastra la efectuarea comenzii. Coletul cu produsele pe care le-ati ales poate fi expediat prin curierat rapid. Coletele se expediaza prin Urgent-Cargus sau nemo Express.

Termenul de livrare este de 24 h-48 h (din momentul expedierii) in mod exceptional pot exista intarzieri de cateva zile cauzate de motive care tin exclusiv de firmele de curierat, taxa este 18.95 lei/colet cu exceptia promotiilor cand beneficiati de transport gratuit la anumite sume minime de achizitii. Pretul este final si include taxa de ramburs.

Nu se percep KM suplimentari, livrarea la pretul fix de 18.95 ron este disponibila pe intreg teritoriul tarii. Desi nu garantam acest lucru, incercam sa expediem majoritatea comenzilor plasate pana la ora 14:00 in aceeasi zi de luni pana vineri iar comenzile primite dupa ora 14 in urmatoarea zi lucratoare.

Intarzieri in expedierea comenzilor pot aparea atunci cand acestea nu sunt confirmate de catre client, nu sunt suficiente produse pe stoc sau capacitatea de procesare nu este suficienta datorita unui volum neasteptat de mare de comenzi.

Pentru livrările efectuate prin servicii de curierat, termenele de livrare pot fi depășite în funcție de încărcarea curierilor parteneri in perioada COVID-19 sau sarbatori precum Black Friday, Sărbători de Crăciun, Revelion, de Paște, 1 Iunie, 1 Decembrie, 1 Martie, 8 Martie etc.

Retur produs Ad Serving Technology: Understand the Marketing Revelation That Commercialized the Internet, Paperback/Gregory Cristal

Drept de retur in conformitate cu art.9 alin.1 din Ordonanță nr.34/2014 privind drepturile consumatorilor

Declinare de responsabilitate

acest site nu poate garanta exactitatea completă a informațiilor afișate pe acest site și nici furnizarea în totalitate a informațiilor de către comercianți. Drept urmare, datorită naturii activităților acestui site ca fiind un promotor al unor firme terțe, în cazul unor discrepanțe între informațiile afișate pe site-ul sau anunțurile acestui site și cele afișate pe site-ul comerciantului, acesta din urmă va predomina. Autorizațiile legale pentru comercializare, originalitatea produselor cât și alte demersuri legale necesare pentru comercializare revin exclusiv în sarcina comerciantului. Prețurile afișate includ toate taxele, preț inclusiv TVA.

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